The Italian way.

Our hair care lines rely on the beauty secrets of nature and Italian herbalism tradition to reveal the natural beauty of your hair. Each formula is crafted with unique blends of organic ingredients and contain a minimum of 97% natural origin. 


Riparazione repairing hair care range is a tribute to the iconic Italian olive and basil, known for their tender care and eternal character. Immerse yourself in this surge of pleasing and soft fragrance. Subtle blend of organic olive and basil extracts. Especially formulated for dry hair.


Equilibrio purifying hair care range is a stroll along the Italian coast, feeling the fresh breeze in your hair. Sink into a cloud of this herbal and invigorating fragrance. Crafted with organic mint and sage extract. Especially formulated for greasy hair.


Semplicità is a deep breath on the meadow of lavender. Start your day with a peaceful feeling, being carried away by this soft and velvety fragrance. Subtle blend of organic rice and lavender extract. Especially formulated for normal hair.


Segreto di Bellezza is a multi-purpose oil that contains all the beauty power of organic olive oil, the main beauty secret of Italian women. Especially formulated for the beauty of your hair, body and skin. 


This universal cream contains all the beauty power of organic olive oil to bring softness, long-lasting hydration and protection to the skin and the tips of the hair.
Suitable for the whole family (from the age of 3).

see details


We love to read your positive reviews about our solids! 
Our solid bars are free from silicones, parabens & artificial colorants, have a water-reduced formula and consume only 1/20th of the energy needed for packaging production compared to a plastic bottle. ♻️ 💚
Are you a solid cosmetics user? 🤩
Nous adorons lire vos retours positifs sur nos produits solides ! Nos solides sont sans silicone, sans parabène et sans colorant artificiel, ont une formule à teneur réduite en eau et ne consomment qu'un vingtième de l'énergie nécessaire à la production d'emballages par rapport à une bouteille en plastique. ♻️ 💚 Et vous ? Etes-vous un utilisateur de cosmétiques solides ? 🤩
#NAEorganic #organichaircare #betterforyou #sustainablebeauty #shampoobar #lowwasteliving #review
Some may call it organic – we call it Italian herbal tradition! 🌿
We celebrate the traditional Italian beauty recipes by Mamma. Share your secret herbal hacks delivered by Mamma under this post. 💬 🍃 
Certains peuvent l'appeler biologique - nous l'appelons tradition italienne d’herboristerie ! 🌿 Nous honorons les recettes de beauté traditionnelles italiennes de Mamma. Partagez vos recettes secrètes à base de plantes livrées par Mamma sous ce post. 💬 🍃
#antiaging #NAEorganic #OrganicSkinCare #naturalbeauty #naturalskincare #gonatural #skinroutine #matureskin
Is there any N.A.E. product you would like to know more about? Feel free to comment and ask your questions about our products. 💬
Y a-t-il un produit N.A.E. que vous souhaiteriez mieux connaître ? N'hésitez pas à nous faire part de vos commentaires et à poser vos questions sur nos produits. 💬
#NAEorganic #SkincareGuide #SkinCareJourney #SkinCareTips #organic #aNAEorganic #herbs #skinstagram
Six reasons why our sustainable Riparazione Repairing Shampoo Bar for dry hair is a must have for you! 
The best about it: 
1 bar ≈ 2 liquid shampoos of 250ml ≈ until 50 washes 🚿
Six raisons pour lesquelles notre Shampooing Solide Réparation  pour cheveux secs est un incontournable  pour vous ! Ce qu’il a de mieux : 1 solide ≈ 2 shampooings liquides de 250ml ≈ jusqu'à 50 lavages 🚿 
#NAEorganic #organichaircare #betterforyou #sustainablebeauty #shampoobar #lowwasteliving #veganbeauty
Even in winter, the sun can have an impact on your skin, such as redness, dark spots or fine wrinkles. Here are three Skin Care Tips for you! ☀️☀️☀️ 
Tip #1: Protect 
Tip #2: Cleanse 
Tip #3: Moisturize
Hit the “save” button not to forget these three simple tips.
Même en hiver, le soleil peut avoir un impact sur votre peau, comme des rougeurs, des taches brunes ou de fines rides. Voici trois conseils pour vous ☀️☀️☀️ 
Conseil n°1 : Protéger Conseil n°2 : Nettoyer Conseil n°3 : Hydrater Appuyez sur le bouton "Enregistrer" pour ne pas oublier ces trois conseils simples.
#sun #skincare #skincaretips #sunburn #cleanse #hydrate #NAEorganic #naturalbeauty
Italy is the home of ‚la bella vita‘. But what does that mean? 💚
L'Italie est le pays de la "bella vita". Mais qu'est-ce que cela signifie ? 💚 

#NAEbellavita #labellavita #treasuresofitaly #italiantreasueres #italiangarden #bellissimo #NAEorganic #natural
Who else misses the warm summer nights together with la familia? 🥰 At N.A.E., we are living la bella vita throughout the year. 💖
À qui d'autre manquent les chaudes nuits d'été avec la familia ? 🥰 Chez N.A.E., nous vivons la bella vita toute l'année. 💖
#NAEbellavita #treasuresofitaly #italiantreasures #italiangarden #bellissimo #NAEorganic #herbs #herbalism
Make a switch today and leave your old single usage cleansing pads behind. Our washable & reusable cleansing pads made of 100% organic are gentle to your face and the environment! 🌿 
Faites un changement aujourd'hui et laissez vos vieux cotons nettoyants à usage unique derrière vous. Nos Disques Démaquillants Lavables & Réutilisables,100 % coton biologique naturel, sont doux pour votre visage et pour l'environnement ! 🌿 

#NAEorganic #OrganicSkinCare #vegan #cleansing #cleanser #skinroutine #naturalbeauty #organic
N.A.E. is the celebration of la bella vita and traditional Italian beauty recipes by Mamma. 🌿 Drawing inspiration from herbalism know-how, our pampering formulas are crafted with special blends of organic ingredients – the Italian way. 🍃 

N.A.E. est la célébration de la « bella vita » et des recettes de beauté traditionnelles italiennes de Mamma. 🌿 Puisant son inspiration dans le savoir-faire de l'herboristerie, nos soins sont élaborés avec des recettes uniques composées d’ingrédients biologiques.🍃 

#NAEbellavita #getthroughhewinter #treasuresofitaly #italiantreasueres #recipes #bellissimo #NAEorganic #herbs #herbalism